From time to time, I see very unfortunate choices in names whether for people or things.
"Hi Fish, I'm Noodle. Would you like to go out on a date. I know this place that sells very good Yu Pian Mi Fen (Sliced fish noodle)."
The Yu Pian Mi Fen did its magic. Fish and Noodle got married and had four children too (much to the government's delight).
"These are our handsome boys, Barracuda and Sturgeon. These are our beautiful girls, Fettucini and Ravioli..."
Choice of brand names, especially, could make or break a business.
"Cremate? Aiyoh! Choy!!!! So inauspicious!"
"Oh, it's Caremate...."